Also known as Bearberry.
 
From WNPS:
Happy in full sun to part shade and dry soils, it's a well-mannered alternative to aggressive species, English ivy (Hedera helix) and the periwinkles (Vinca major and V. minor).  
 
This mat-forming shrub has woody reddish-brown branches, 6 to 8 inches tall. Its pinkish clusters of hanging bell-shaped flowers appear from March to June. The eye-catching red berries hang on and on, from July to February. While it grows best in sunny well-drained sites, Kinnikinnick can tolerate heavier soils and some shade. Water it well during its first two dry seasons.
 
Have a place you hate to mow? A boring parking strip? A retaining wall or rockery that could use a cascade of green? Kinnikinnick is a great choice. It's low maintenance, drought tolerant, and a pal to birds (like evening grosbeaks and hummingbirds) and insects (like bees and brown elfin butterflies).
 
Primary photo credit: Willamette Biology on Flickr (CC BY-SA 2.0 Deed)
Secondary photo credit: Rocky Mountain National Park on Flickr (CC BY-ND 2.0 Deed)